Account design
The main task with which you need to understand the search for customers to sell any products is to properly execute the account. Fill in the fields in the profile settings by specifying the main data, including the direction, the regions list, the services provided and the merits of the business, without forgetting about the limitations on the maximum number of characters.
Read more: Beautiful account design in Instagram
To expand the standard features, change the profile type to the "Business Account", as well as add several links to external resources, such as other social networks or the official website of the company. In addition, it is equally important to tie an account on Facebook, for the most part due to the advertising office on Facebook Ads Manager.
Read more: Creating a Business Account in Instagram
With due care, pick up a profile photograph, reflecting the essence of the company and capable of attracting potential customers, given the characteristics of scaling. At the same time, you should not forget about the rules, since the publication of candid or provocative materials may entail complaints and blocking.
Creation of publications
One of the main tasks in preparing the profile is also publishing, when creating which should be remembered about the direction of the business. It can equally be as questions designed to increase the activity of the audience and posts with information about the services provided and events.
See also: Adding photos to Instagram
Pick up the highest quality and moderately informative images as a basis for publication, while you can place the details in the "Description" block, be it features of the shares or the cost of services. Do not forget that in order to save Instagram space automatically hides part of the information, and therefore the most interesting is worth posting at the beginning.
Read more: Creating hashtegov in Instagram
Actively use such design elements like hashtegi or geolocation tags, but in strictly limited quantities. This will allow interested users to quickly find your profile among others, especially if publications are posted on a regular basis at a convenient time to the target audience.
Increase activity
Be sure to support feedback via Direct and respond to questions in the comments. It is necessary to do this in the shortest possible time after messages appear in order not to lose the client, even if you have to use auxiliary tools to create an automatic mailing.
Read also: Increase activity in Instagram
In addition to what was said, create comments independently in order to raise activity. Especially welcome in Instagram various events that far from always need to be put in a separate post.
Study of competitors
Having understood with the preparation of his own profile, you should familiarize yourself with the credit records of competitors and adapt some features of the design. In addition, you can view publications and leave some comments on the case to attract the attention of subscribers.
Read more: Increase the number of subscribers and promotion profile in Instagram
The subscriber list itself can also be used to go to the account of potential customers and maintain at least minimal activity like a husky. At the same time, it is worth subscribed to the user only as a last resort, since such an approach does not always lead to the emergence of new subscribers.
Advertising placement
The last thing you can do to search for customers in Instagram is the placement of advertising aimed at a suitable audience. To create ads, you can use standard tools in the form of promotions available to each business account owner.
Read more: Creating promotions in Instagram
More reliable, but often an expensive way to attract customers is advertising from popular users with a suitable audience. Such a solution, in combination with high-quality account design, practically for sure will allow to achieve the desired results.