Account design and promotion
When administered in Instagram business account is necessary to focus not so much support tools, as the process of promotion and registration account. This problem has been discussed by us in detail on the example of the sale of advertising and increasing the variety of indicators such as activity and number of visitors.
Read more:
Create a business account on Instagram
Selling advertising in Instagram
In general, it is necessary to adhere to a particular style with the addition of each new publication, in accordance with what will attract as much attention on the part of subscribers. It also plays an important role the frequency with which new content appears, and your personal responsiveness in the comments or Direct.
Option 1: Mobile application
Despite the fact that the beautiful design, as well as attracting advertisers, can be achieved by standard means the official social network application, attention should be paid to all the individual instruments business account. As a rule, it is necessary for the automatic distribution of content through Facebook, add promotions and statistics gathering.basic settings
After the transition, you can open the section "Edit Profile" in the business account and make a few changes with the new parameters. This basically refers to linking the account to Facebook, necessary to perform virtually any professional activity.
More information: Adding a Facebook account in Instagram
In addition, from the same section at any time without any serious consequences can be changed category, originally established to create a professional profile. Also, references to this information can be added directly to the home page account.
With the option "Action buttons" you add auxiliary buttons when viewing your account to make it easier to make ordering and to view additional information. By default, this feature is limited to two options.
Other parameters relating specifically to the business account, you can see yourself. We are in the course of further instructions focus our attention on the most important functions.
Professional panel
The easiest way to gain access to all basic business account functions is reduced to the use of a "professional panel" available at the top of the screen while viewing the profile. This section just combines other features available in different parts of the application, while almost nothing provides.
At the same time, already here, on the main page you can get acquainted with minimal statistics displaying peak activity in different days. Also, you should pay attention to the "Additional Resources" subsection, from where you can quickly subscribe to the official Instagram account with current news about business and visit Facebook Resource Center with reference information.
Work with promotions
When working with a professional account, it is often necessary to add promotions whose settings can be opened through the "Professional Panel" or the main menu of the mobile application. Initially, the parameters are limited only by one single creation item that provides various auxiliary settings.
Read more: Creating promotions in Instagram
If you have previously added promotions, whether there are current ads or only drafts, the corresponding items will be displayed in the "Management" block. At its discretion, you can make changes, each of which will require additional moderation in case of publication, viewing the design of future advertising or deletion.
Please note that you cannot cancel the message to moderation to moderation, and therefore at the end carefully check the settings. Otherwise, you will have to spend extra time and possibly funds.
View statistical data
The main possibility of a business account that most owners of professional profiles are used is the statistics presented on a separate page and divided into several categories. You can access the desired section through the main menu of the client or using, again, the "professional panel".
Read more: View statistics in Instagram
To get acquainted with the data coverage data or individual publications, you need to go to the appropriate screen. Here will be displayed for the set period, but only with sufficient data.
In all other sections, the situation is approximately a similar way, and therefore we will not focus on this. In addition, if you are really interested in statistics, it will be not so difficult to deal with the data.
Branded Content
If you yourself are a sponsor of any user's advertising, the "Approval of Branded Content" can be useful. The main parameter "Approve the Tags manually" when turned on, will allow you to choose which publications can be allowed to place on the social network, whereas in the inverse situation approval will be carried out automatically.
You can get acquainted with requests in the appropriate subsection, from where approval is passable. Also, the permission can be issued on an ongoing basis using the parameters on the Approved Business Partner page.
The last section "Request for access to creating advertising" allows you to send a request to the business partner to publish ads from his face. In this case, a search is available on all suitable social network accounts.
Setting the saved answers
Due to instagram's personal messages, the same type of instagram may often come, the "saved responses" can become a very useful business account. You can use this tool from the "professional panel", touching the row with a similar signature.
To create a new answer, press "+" in the upper right corner of the screen and fill in the "Message" text box according to which the text must be sent in response. After that, in the "Word for Quick Input" block, you must also specify one single word, the set of which will cause a full-fledged message.
Saving is performed using a tick in the upper right corner, while you can get rid of the existing option when you click on the "Delete Saved Response" row. Be that as it may, be sure to check the performance of the added commands, unless you start working with a business account and appreciate the efficiency.
Work with finance
Another one and at the same time the last opportunity of a business account, at least from those that deserve considerations, are "payments for promotion". To access this page, you must open the "Settings", go to the "Company" parameters and select the appropriate item.
On this screen, you can familiarize yourself with information about transactions, quickly go to the company's settings and add additional payment methods. In addition, the account is completed from here.
Do not forget that most of the operations with finance, as well as with advertising as a whole, are made through Facebook. Therefore, no less attention is worth paying a business manager in a linked social network.
Option 2: Website
The computer version of Instagram has always been limited in comparison with the mobile application, and this fully refers to the special features of the business account. In this case, only one section of the settings are available, designed to provide the ability to change the category and display the appropriate signature on the main page of the profile.
Find this setting can be on the tab "Professional Account" in the "Settings" account. We will not stop in more detail on this section, as it is hardly connected with the topic.