I-AliExpress iyipulatifomu enenombolo enkulu yezitolo ethengisa umkhiqizo ohlukahlukene kakhulu. Eqinisweni, kuyimakethe eku-inthanethi, lapho, kahle, umthengi kufanele akhethe into ebengesisekelo sentengo yayo nezimpawu, kodwa futhi aqhayisa ezingeni lesitolo. Lokhu akusebenzi ukukala okuningi kangaka njengesithombe sisonke. Ukuze i-oda lokuthenga lihambe kahle, futhi ithuba lokuthola umkhiqizo osezingeni eliphansi laba lincane, kubalulekile ukuze usondelene nokukhethwa komthengisi.
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Kunenqubo eminingana yokuhlola ikhwalithi yesitolo, futhi iningi lazo linikeza i-aliexpress uqobo, okhuluma ngomlamuleli ngokuphetha ngokuthengiselana phakathi komthengisi nomthengi. Ungabakhumbula kuphela bonke futhi ukwazi ukusebenza kahle namaqiniso aqoqwe. Sizokutshela ukuthi yiziphi izindlela zokuhlola ezibhekwa njengethembekile, nokuthi iyiphi okufanele idlule.Isibonelo, sizothatha izitolo ezingahleliwe ezilungele kangcono ukukhombisa ikhwalithi yazo nokwethembeka.
Sifuna ukuqaphela okulandelayo kusengaphambili. Uma uthatha isinqumo sokuthengwa ngumthengisi ongaziwa, ngenxa yokuthi amasheke azobukeka sengathi angabaza ngokwengeziwe, ahlole konke "futhi" ngokumelene ":
- Intengo yomkhiqizo. Le nto ayibizi kakhulu futhi uzobe ulungele ukwamukela iqiniso lokuthi ngeke kube yindlela obekulindelwe ngayo.
- AKUKHO IZITOLO. Isitolo sikhiqiza uhlobo oluthile lomkhiqizo oluhlukile olungatholakali ngisho nakuma-discovers.
- Usuku lokuthumela. Ngezikhathi ezithile, zonke izinhlobo zama-baubles zingahamba kancane kumthengi noma nje zilahlekelwe lapho zilethwa. Uma ukungabikho kwabo ngesikhathi esimisiwe kungashintshi impilo yakho kwaba kubi kakhulu, beka i-oda.
- Izimpahla azivunyelwe. Qiniseka ukuthi uhlola ukuthi ukuthengwa komkhiqizo othile ongejwayelekile kujeziswa ngokungena ezweni lakho.
Ukufingqa izimpahla ezingenhla, ezibalulekile, ezibizayo neziphuthumayo kufanele ku-oda ezitolo ngedumela elihle. Izinto ezahlukahlukene ezingabizi ezivela kwinzalo futhi ngentengo ekhangayo zingathengwa ezitolo ezintsha, ezingaziwa.
Indlela 1: Ukuhlaziywa kwezitolo ezizimele
Akukho lutho olungcono kunokuqinisekiswa okuzimele kokwethenjwa. Ukuze wenze lokhu, kunenombolo eyanele yemisebenzi esizeni, futhi zonke izitolo zinephethini elifanayo, ngokulandelana, okuthile okuphahlazeka akunakufihlwa.
Isigaba 1: Ukubukwa kufanele
Akunakwenzeka ukuthi ungavumelani nokuthi iqoqo labathengi lanele ukwazi ukuthi isitolo esikhethiwe akuyona usuku olulodwa futhi sinendawo ephakeme esimweni sabanye abathengisi. Lokhu kuzosiza ukuqiniseka ukuthi imininingwane eyisisekelo ekhona ekhasini yanoma yimuphi umkhiqizo izosiza.
Imikhiqizo ethandwayo nefakazelwe ayinamahloni okubhala ngezinzuzo zawo kumabhanela. Isibonelo, lesi sitolo esithengisa ubuchwepheshe be-Xiaomi simemezela ukuthi kungumsabalalisi osemthethweni, maqondana nalowo othengisa ngo-100% wangempela futhi uhlinzeka ngesevisi yamawanti oyedwa.
Ngaphezulu nje ubona igama lesitolo, uphawu "uhlobo oluthembekile", inani lempendulo emihle nababhalisile. Ukuthola imininingwane esetshenzisiwe, chofoza umcibisholo otholakala kwesokudla kwegama. Sizosho ngemikhiqizo ethembekile ngezansi nje size sihlale kwelinye.
Imininingwane ebaluleke kakhulu lapha usuku lokuvula kanye nesilinganiso esinemininingwane somthengisi. Ngokuvamile, kwanele ukukhetha umthengisi ngesilinganiso esivela kuma-99% nangaphezulu, esimweni esibi kakhulu kusuka kuma-98%, lapho kwabelana ngekhulu kuphakeme, ngokwesibonelo, ama-98.8%. Konke lokho ngezansi, kaningi (hhayi njalo) ukusikisela ukuthi umthengisi unezinkinga ezithile futhi kunezinga elithile lezikhalazo. Ikakhulu uma futhi emukhulu: ukugcwalisa amaphesenti anesisindo sempendulo engemihle, ukuthumela izimpahla eziningi, ungavele uthathe nje ukushushumbiswa kwamafayidi noma ukungathembeki kwenye isu. Yilokho esizozama ukuthola ngesinyathelo esilandelayo.
Usuku lokuvula lwesitolo aluhlali lidlala indima ebalulekile ngaso sonke isikhathi. Vele, ngokuzenzakalelayo, ukuzethemba okwengeziwe kulabo abebekhona kule makethe iminyaka eminingana, kepha kukhona okuhlukile. Ngakho-ke, abathengisi bangaqala ukuhweba ngama-fakes ngokuhamba kwesikhathi, nezitolo ezintsha, emizameni yokuthola ukuthembeka kwezithameli, kunalokho, kuvame ukuthengisa izimpahla ezisezingeni eliphakeme futhi kuhlole ukulethwa okusheshayo, kugqugquzele izinkinga zokuxazulula, usizo Lapho ukhetha umkhiqizo, futhi unikeze izaphulelo ezinhle kakhulu.
Isigaba 2: Izibalo ezinemininingwane
Abantu abaningi banemininingwane eyanele yangaphambilini, kepha asinikeli ukuyeka kulokhu, ngoba abakuboni ikakhulukazi abathengisi futhi abakhulumi ngezinkinga anazo (noma ezidlule).
- Iya engxenyeni ethi "Impendulo", inkinobho itholakala kwiphaneli yemenyu emnyama. Ukhona kusuka kunoma yimuphi umthengisi njengasemakhasini ngempahla nangaphakathi esitolo.
- Lapha sibona idatha eyandisiwe yokuthi isitolo sihlolwe kanjani ngabathengi. Sinesifiso seyunithi yomlando wempendulo, lapho kukhonjiswa khona ukuthi mangaki nokuthi umthengisi afakwa ziphi izinyanga ezinyangeni ezi-1, 3 kuya kwezi-6. I-Logic Lapha ilula: Kuyinto elula ukubona inani lezilinganiso eziphansi futhi uqhathanise nenombolo ephezulu.
- Ngakho-ke, ukulinganisa okuphansi okungu-1,018 ngemuva kwe-63 477 (izibalo ezivela esibonelweni ngenhla) kwenza kucace ukuthi lesi sitolo sihle. Amaphesenti amancane okuhlola okubi akhombisa ukuthi abathengi abaningi baye bahlala benelisekile ngezinto ngokwabo abangazange bahlangabezane nokulindelwe kwabo. Vele, phakathi kwabo kukhona labo abangazange bathole i-oda noma bamukele lokho, kepha lokhu kungenzeka akuyona amawayini omthengisi, kepha izinsizakalo zokuhambisa izincwadi.
- Skrolela phansi ukuze ubone izibuyekezo ezishiya abasebenzisi. Ngokungafani nekhasi ngokubuyekezwa komkhiqizo othize, ukubuyekezwa kuyo yonke imikhiqizo kuboniswa lapha, okuyisimiso esithengisa lesi sitolo. Sisuka esibonelweni esingezansi, siyabona ukuthi abathengi bahlala benelisekile ngamaphasela, kanti izilinganiso zibeka kaningi kakhulu - njalo ngemizuzu embalwa. Ngakho-ke, kunemiyalo eminingi.
Ukwenza isiphetho ngale ndlela yokubheka, akunzima ukukuqonda ukuthi ezimweni eziningi kuvela ukuthi kwanele ukubheka umthengisi. Lesi sibonelo sibonisa isibonelo sibonisa ukuthi isitolo esihlaziywa singakhipha kalula ama-oda futhi singabesabi ukuthi uzowela emaphethelweni omkhohlisi.
Indlela 2: Ukubuyekezwa Okufanele Kokubuyekezwa
Lona ubonakala engumkhandlu we-banal, akunakwenzeka ukuthi ungacabangi ngemininingwane eminingi ngesizathu esisodwa esilula. Imvamisa, abasebenzisi banganaki ukufunda impendulo noma benza kungalungile. Abanye bamane babone inani elikhulu lokubuyekezwa futhi behlise umoya ukuthi njengoba baningi babo, kusho ukuthi izimpahla zithengwe futhi zinhle kakhulu. Hhayi ngaso sonke isikhathi konke kuvela ukuba kube.
Njengesibonelo, sesivele sithathe esinye isitolo futhi ngendlela efanayo yabheka ngezibalo ezinemininingwane. Naka inani lezibuyekezo ezingezinhle:
Sibona ukuthi ezinyangeni ezi-6 isitolo sashiywa kubukezo ezimbi ezingama-972 ngenani eliphelele le-13 300. Khumbula ukuthi cishe zicishe zibe yizilinganiso ezimbi esitolo esedlule, kodwa ngasikhathi sinye isibalo sokudumisa sasicishe sibe ngama-5! Umehluko usobala: kungenzeka kakhulu, umthengi unokuthile okungalungile ngekhwalithi yomkhiqizo noma insizakalo. Uma ubheka umugqa "Izinga lempendulo enhle", kungabonakala ukuthi amandla ukuvunyelwa kwesitolo okuvela kubathengi awela.
Manje sithuthela ekhasini lomkhiqizo othile odumile othengisa lesi sitolo. Singena esigabeni ngezibuyekezo futhi sikhombise ukuhlela ngesilinganiso esincane endaweni eyi-1. Sibona ama-2% wokubuyekezwa okubi lapha, okubonakala sengathi kubukeka sengathi kuyinombolo encane, kepha ngecala elichazwe yilaba bantu abangu-2% bangahumusha ama-92% ezilinganiso ngephuzu eliphakeme kakhulu.
Musa ukufunda kuphela impendulo enhle kuphela! Ukubuyekezwa okuningi okunjalo akunalutho olungokoqobo. I-AliExpress "indlala" ngeqiniso lokuthi abathengi abaningi bahlola izimpahla ngaphandle kokuzama ngaphandle kokushintsha. Isilinganiso senziwa nje ukuthi izimpahla zimane zifinyelele ukulethwa okusheshayo, ngenxa yokuntuleka komonakalo / umshado obonakalayo noma ngokujwayelekile ukuze umthengisi aphendule emlayezweni womuntu. Kuyizibuyekezo ezingezinhle ezibhalwe ngesisekelo sokusetshenziswa kwezinto. Ngasikhathi sinye, kuhlala kukhona okuhlukile: Abathengi ngezikhathi ezithile bakhalaza ngokulethwa isikhathi eside, lapho umthengisi kungasolwa khona, neposi, kodwa amaphuzu aphansi avelanga esimweni somuntu athola umthumeli.
Kulokho kubuyekezwa esikubonayo: Abantu abambalwa bakhala ngokuthi izimpahla bavele bathunyelwa kwelinye izwe futhi abaphumelelanga. Umthengisi ngokwakhe akazange asize ekuxazululeni inkinga, othile akanakwa nhlobo.
Ngokusekelwe kukho konke lokhu, uzenzele yona: Ngabe ulungele ukuzibeka engcupheni bese uya ekuthengeni izimpahla ezivela kulesi sitolo, wazi ukuthi ungangena kulelophesenti elincane lokugculiseka? Uma izimpahla zishibhile futhi inkinga ngazo ngeke zishaye isikhwama sakho - Thenga. Kepha khumbula ukuthi cishe njalo umkhiqizo ofanayo kulula ukuthola kusuka komunye umthengisi. Ukuze wenze lokhu, insizakalo inokusesha ngesithombe, uma kungenzeki ukuthola into ethile ngokuzimela.
Ngokwehlukana, sifuna ukusho ukuthi usesho isitolo esibanzi. Kungcono ukunaka incazelo yanoma yikuphi ukubuyekezwa, ngoba kuvame ukuba abathengi batshele izinto ezithile eziwusizo: banamathisela izithombe ngama-engeli ahlukene, njengoba izingubo zibalwa ngemuva kokugeza noma isimo sezulu sibaliwe. Hlaziya le datha ukwenza incazelo ephelele yento bese unquma ukuthi iyakudinga yini.
Indlela 3: Ukukhetha uhlobo oluthembekile
Izitolo ezisezingeni eliphakeme kakhulu ezingathenjwa zingesigaba "Brands Best". Usuvele ubonile inothi elifanele uma uhlaziya isibonelo ngendlela 1. Uma umkhiqizo wesitolo onjalo uphonsa kancane ngezansi, kubhulokhi ngolwazi olujwayelekile, kwesobunxele kuzoba ukwahlukanisa okunemisebenzi kanye nemininingwane ekopisha ku phezulu (isilinganiso, amandla okubhalisa). Kulokhu, umbhalo "Brands Best" uyachuma. Chofoza kuyo.
Leli khasi elilandelayo lichaza incazelo enjalo izitolo ezinokwethenjelwa ngokusho kwe-aliexpress. Abamele lesi sigaba sizofakwa kuhlu lapho, lapho i-tile ngayinye isixhumanisi esitolo. Ngokukhetha okunye okuhlongozwayo, ungabhalisela yona bese uqhubeka nokuhleleka lapho, ngaphandle kokwesaba noma yiziphi izinkinga. Futhi noma ngabe kukhona okungahambi kahle, umthengisi uzohlala ezama ukuxazulula izingxabano ngendlela eyakhayo: Izitolo ezinjalo ziyaziswa kakhulu, ngakho-ke bazokwenza umzamo omkhulu wokucacisa lesi simo.
Indlela yokuqinisekisa yokuqinisekisa yomthengisi
Kwi-Intanethi kunezinsizakalo eziningi kanye nezandiso zesiphequluli ezikunikezayo zifaka isixhumanisi somkhiqizo noma esitolo ukuthola ukuthi ungenza i-oda. Asincomi ukusebenzisa amasayithi afanayo ngenxa yezizathu ezimbili:
- Imininingwane abayinikezayo itholakala ngokukhululekile. Lokhu kusho ukuthi ungakuthola ngokuzimela ngokusebenzisa indlela ye-1 yendatshana yethu. Amanye amasayithi afanayo avele akhipha imininingwane efanayo nesigaba se- "Reportback", ngendlela efanayo, ngamaphoyinti ahunyushwe kuphela. Ukusebenza kahle kwamasheke anjalo kungu-0%.
- Bangancoma iwebhusayithi ukuthi ithengwe uma lokho kuthengiswa. Ukuze ufunde ukuthi isitolo sokukhwabanisa sizophumelela kuphela ukubuyekezwa kwabathengi bangempela. Iziza ezikhuluma ngazo, vele ubheke ukuthi isitolo senziwe isikhathi esingakanani futhi lapho imvamisa ithumela ama-oda. Ngasikhathi sinye, ama-97% empendulo emihle kubo yinto evamile, ngenkathi empeleni ethengisa umthengisi ngokusobala akuyona into enhle kakhulu.
Nasi isibonelo ngokuningiliziwe: Sithole isitolo sithengisa inqama inkohliso kwikhompyutha. Lokhu kufakazelwa ukubuyekezwa okuphelele ekhasini lomkhiqizo:
Sisebenzisa ezinye zalezi zingosi ezinikeza imininingwane ngomthengisi. Sibona ukuthi ngokusemthethweni lesi sitolo sihle: Sekuyisikhathi eside ngibhalisiwe, kunezimpendulo zemibuzo yamakhasimende, ukuthunyelwa okusheshayo kanye nenani elikhulu lama-oda. Ngenxa yalokho, "ungabeka i-oda ngokuphepha."
Sibheka enye isayithi - isithombe siyafana. "Thenga kuye, ungacabangi," indawo isiqinisekisa futhi inikeze amazinga okuzethemba ayi-100%.
Sisungula umsizi ongezelelwe, sinikeze i-cachek lapho sithenga nge-Ali, futhi siyabona: "Thenga ngesibindi. Abathengi banelisekile ngalo mkhiqizo. "
Ake sehle siye phansi nje, funda izibuyekezo futhi uqonde ukuthi akunjalo.
Imvamisa, izitolo ziqala imisebenzi yazo yokuhweba, zithengisa ngempela izimpahla ezisezingeni eliphakeme. Kuyabasiza ukuba bathole impendulo, ukuthandwa kanye nezithameli. Kepha kamuva, emizameni yokufakazela kulabo bathengi ababathembayo, baqala ukuthumela imikhiqizo engamanga, bayikopela kahle noma, kunalokho, kubi kakhulu. Ngakho-ke, qiniseka ukuthi ufunda izibuyekezo hhayi zomkhiqizo owodwa wesitolo, kepha okungenani omunye 3-4, ikakhulukazi uma ufuna ukuthenga imali enkulu.
Sengiphetha, ngithanda ukusho ukuthi amakhasimende ajwayelekile ku-Aliexpress ngeke aqine ukujoyina iqembu ekuxhumaneni nomphakathi kule nsizakalo, noma kunabathengisi abangalungile. Shayela enkundleni yokusesha yesayithi "Blacklist Aliexpress" bese ukhetha umphakathi ofanele. Ukuphehla njalo itheyipu, uzoqala ukubona kangcono izitolo ezisezingeni eliphansi. Ungaxhumana njalo nabathengisi ngokwakho ukuze bathole usizo ngokumbhalela umyalezo. Njengomthetho, wazaneleka ngawo ngokucebisa futhi wazise ngesikhathi soku-oda. Futhi ungakhohlwa ukubuka izindleko zezimpahla kubhasikidi: Ukukhwabanisa kungangezelela, ngethemba lokungafakwa komthengi.