Ungasetha kanjani ukukhangisa ku-Facebook

Okudingayo ukwazi ngaphambi kokuqala umsebenzi

Onke ama-nuances maqondana nokukhangisa kwe-Facebook ukwamukela i-athikili eyodwa akunakwenzeka, kepha kukhona okuvelele okudingeka ukwazi. Kunezindlela ezimbili zokusetha imikhankaso: yenza konke ngokwakho ngesandla noma ukwethemba amapharamitha aukhoma. Indlela yesibili izothatha izikhathi ezimbalwa isikhathi esincane, kepha umphumela awujabuli ngaso sonke isikhathi.

Emiyalweni engezansi, sibheka inketho ehlanganisiwe lapho isenzo sesenzo siguquguquka ngesandla, futhi ingxenye ihlala ingashintshiwe.

Ukuchaza umgomo

• Ukuqashelwa komkhiqizo noma ukumbozwa - kutholakala esigabeni esisodwa. Ukukhangisa okunjalo kuzohlonzwa ukuthola umphumela osheshayo kanye nempendulo, kepha ukwandisa inani labantu abaziyo ngenkampani yakho. Ilingana nezinkampani ezinkulu ezinezabelomali ezinkulu.
• Ithrafikhi inketho ephelele yabaqalayo. I-Facebook ikwenza ngokuzenzakalelayo i-Secretation Display ukuthola impendulo ephezulu.
• Imilayezo - ilungele labo abazuze abamhlobiso abayinhloko ukuletha iklayenti ukuthi lixhumane. Lapho le pharamitha ikhethiwe, kuyadingeka ukubheka ukuthi ayizithandi zonke izindawo zomsebenzi.
• Ividiyo yokugcina yezivakashi ilungele ezentengiso.
• Ukufaka uhlelo lokusebenza - okuvame ukusetshenziselwa imidlalo yekhompyutha neyeselula ebekwe esitolo sezinhlelo zokusebenza kanye nokudlala imakethe.
• Ukuguqulwa - Isigaba sifaka phakathi izigatshana ezintathu: "Ukuguqulwa", "ukuthengisa kwikhathalogi yomkhiqizo" kanye "nokuvakasha kwamaphoyinti". Umgomo uzobe uhambelana nezitolo eziku-inthanethi nezingaxhunyiwe ku-inthanethi ngethuba lokuthenga isayithi.

Lapho uzulazula isikhombisi se-cursor kunoma iyiphi imigqa esizeni, ungafunda imininingwane enemininingwane bese unquma ukuthi yini efanele.

Ukuchazwa kwezithameli

Eminye yemibuzo evame kakhulu yindlela yokuqonda ukuthi yiziphi izilaleli zokugubha emkhankasweni. Okokuqala, kubalulekile ukwazi iklayenti lakho eliqondiwe. Lokhu kudingekile hhayi ukukhangisa kuphela ku-Facebook, kodwa futhi nokwenza ibhizinisi lilonke. Unganciphisa bonke abasebenzisi ngokuya ngemininingwane elandelayo:

• Amazwe namadolobha abaluleke kakhulu ezinsizakalweni ezingaxhunyiwe ku-inthanethi kanye nezimpahla ezingeke zithunyelwe ngeposi noma ukuhlinzeka nge-inthanethi.
• Phansi - Izingxenye eziningi zebhizinisi zihlukaniswe kahle ngocansi. Khombisa ukukhangisa kwe-manicure salon indoda evela edolobheni elingumakhelwane nakanjani ayifanele.
• Ubudala buyisikhombisi esibalulekile, ngoba izigaba ezithile zezinsizakalo nezimpahla azenzeki nje, kodwa futhi zenqatshelwe ukukhangisa. Uhlu lwenqatshelwe ngobudala lubanzi kakhulu, lungafundwa ngokuningiliziwe engxenyeni ethi "Usizo" lwenethiwekhi yokuxhumana nomphakathi. Uma isikhangiso sakho singathwali noma yini evinjelwe, vele ufunde ikhasimende lakho noma obhalisile. Kungcono ukususa isilinganiso seminyaka ephakathi nendawo bese umaka emkhankasweni.
• Ukuqondiswa okunemininingwane kuyisigaba esikhulu esisiza ukuhlukanisa abasebenzisi bemibandela ekhethekile. Eqinisweni, kufanele ufunde ngokuzimela zonke izibonakaliso futhi ubheke kahle. Njengesibonelo, ukukhangisa ekuhlinzekweni kwezinsizakalo zengqondo kunenzuzo enkulu ukukhombisa abantu abasanda kushintsha isimo somndeni.

Ngaphezu kwendalo yokusebenzela ezimele yesikhangiso, izinkinobho "zokukhuthaza" zitholakala ngaphansi kwazo zonke okuthunyelwe. Ngakho-ke, kudlule izigaba eziningana, ezisindisa isikhathi kakhulu. Kepha kunzima ukusetha umkhankaso wepharamitha yomuntu siqu. Kufanelekile uma umgomo unyuse e-banal ngenombolo yokuthandwa ngaphansi kweposi, kodwa ekuthuthukisweni okucatshangwa ukuthi inkampani kungcono ukubhekana nama-nuances.

Inketho 1: I-PC version

Sizothumela zonke izinyathelo zokwakha umkhankaso wokukhangisa ngokusebenzisa iwebhusayithi esemthethweni ye-Facebook. Kubalulekile ukubheka inani elikhulu lama-nuances angathonya kakhulu umphumela wokugcina. Kuya ngenhloso kanye nobubanzi bomsebenzi, umgomo wokudala ungahluka kakhulu. Okokuqala, udinga ukudala ihhovisi lokukhangisa ngekhasi lakho lebhizinisi. Mayelana nokuthi kwenziwa kanjani, sasibhale phambilini esihlokweni esihlukile.

Funda kabanzi: Ungawakha kanjani ihhovisi lokukhangisa ku-Facebook

Isigaba 1: Iya kumphathi webhizinisi

1. Vula ikhasi eliyinhloko le-akhawunti yakho bese uqhafaza ku- "Dala" enkundleni ephezulu.



2. Ohlwini olwehliswayo, khetha isigaba esithi "sokukhangisa".



3. Ithebhu entsha izovula i-Business Manager Facebook. Kufanele usho inombolo ye-akhawunti yokukhangisa yekhasi lakho. Abanikazi bamaqembu ajwayelekile ku-Facebook imvamisa kuphela i-akhawunti eyodwa. Qiniseka ukuthi uyaphawula ukuthi "umphathi" ukhonjisiwe phambi kweKhodi - okusho ukufinyelela ukusebenza nokukhangisa.

Isigaba 2: Ukukhetha Umgomo

1. Ngemuva kokushintshela kumphathi webhizinisi lakho le-akhawunti yakho, chofoza inkinobho eluhlaza "Dala" ngakwesokunxele.



2. Chofoza ngenhloso yomkhankaso odingekayo. Ngokuningiliziwe ukuthi unganquma kanjani kule nto, satshela engxenyeni yokuqala ye-athikili. Cabanga ngesibonelo kunguqulo ethandwa kakhulu - "traffic". Imiyalo ifana nayo yonke izigaba.



3. Uhlelo luzodinga ukucacisa isabelozimali. Vula uhlu ukuze ukhethe uhlobo lokusatshalaliswa kwemali.



4. Kunezindlela ezimbili ongakhetha kuzo: "Isabelomali Sosuku" kanye "nesabelomali sonke isikhathi". Okwesibili kufanelekile ngokwengeziwe ochwepheshe abanekhono lokulungiselela nokulawula ithrafikhi. Uma ucacisa inani elicacile lezindleko ngosuku, kulula ukulawula umphumela.



5. Ukuqinisekisa, chofoza inkinobho ethi "Lungiselela Ukukhangisa".

Isigaba 3: Imali kanye nokukhethwa kwezimoto

1. Isinyathelo esilandelayo ukufaka idatha ye-akhawunti yokukhangisa. Cacisa izwe, imali (kungcono ukukhetha imali yekhadi lokukhokha), kanye nendawo yesikhathi. Umaki wesikhathi ngesisekelo sezwe ukuze uhambe.



2. Ukuze kube lula ukusebenza ngokukhangisa ngokuzayo, faka igama lomkhankaso.



3. Ukukhetha kokuqondisa kwethrafikhi kuncike ekukhetheni komuntu siqu. Kumafemu anezenzelwe kahle, ezisebenzayo, inketho ekahle ukuthumela ithrafikhi kuyo. Uma kungekho siza, chaza noma iyiphi enye indlela elula yokuxhumana nawe. Uhlangothi lwesokunene lwesikrini lubonisa usayizi osondelene wezithameli ezingaba khona.

Isigaba 4: Izithameli

1. Ukusuka ezilalelini ezikhethwe kahle kuncike kakhulu. Ngaphambi kokuqhubeka kulesi sinyathelo, kufanele ube nombono wokuthi yikhasimende elithile elingaba khona. Chofoza inkinobho ethi "Dala Izithameli Ezisha".



2. Kunconywa ngokushesha ukwembula wonke amapharamitha angeziwe njengoba kukhonjisiwe ku-skrini.



3. Engxenyeni yendawo, engeza zonke izifunda, amazwe kanye namadolobha ngamanye. Ungase futhi ukhethe ukusuka endaweni ekude kusuka endaweni ethile. Ukuze wenze lokhu, chofoza u- "Hlela".



4. Ubudala nobulili buzimisele ngokuya ngobubanzi bezinsizakalo noma izimpahla. Qaphela ukuthi konke okuxhumene notshwala akunakukhangiswa ezinganeni.



5. Ukuqondiswa okuningiliziwe kukuvumela ukuthi ufake noma ungafaki izigaba ezithile zabantu abavela ezilalelini. Engxenyeni yokucinga, qala ukuthayipha igama. Ukusesha kwe-Smart kuzonikeza ngokuzenzakalelayo izinketho ezifanele. Ngokuhambisana, naka usayizi wezithameli ngakwesokunene. Inani kufanele libe maphakathi nesilinganiso.

Isigaba 5: Ukukhetha ipulatifomu

Ukukhetha okuzimele kwamapulatifomu okubonisa ukukhangisa kusindisa isabelozimali. Kodwa-ke, lesi sigaba kufanele senziwe kuphela kulabo abaqonda umehluko ezindaweni zokuhlala. Abasanda kufika bayalulekwa ukuthi bayiqede ngokuphelele bese beya ngokushesha esinyathelweni esilandelayo.

1. Faka umaki obhekene nokubekwa kwamaphoyinti wokubekwa ngesandla.



2. Kuyadingeka ukumaka amadivaysi. Ngesabelomali esincane, kunconywa ukushiya i-Facebook ne-Instagram kuphela.



3. Lokhu kulandelwa ukukhetha kwezinhlobo zokunyuswa kokubekwa. Isebenza ngempumelelo kakhulu indlela yokukhangisa ngezindaba ku-Facebook, Instagram kanye nesithunywa kubha yokusesha. Faka imikhaza ebhekene nazo zonke izigaba ezifiselekayo. Uma ungakwazi ukunquma - shiya wonke amanani amakwe.

Isigaba 6: Isabelomali kanye noHlelo

1. Ukukhethwa kokwenza kahle ukubonisa ukukhangisa kuncike kokubaluleke kakhulu kulokhu kunyuswa: Khombisa isithombe ngombhalo noma ucindezele umuntu ukuthi aye kusixhumanisi sakho. Izinga lezengezonke zazo zonke izinqumo zezimo ukukhetha "Imibukiso".



2. Isheduli yokubonisa yokukhangisa isebenza kahle kakhulu ukukhuthaza izinsizakalo. Njalo unaka imizwa yabantu nokuthi kutholwe imininingwane engakanani phakathi kwamahora athile ibonwa. Ngokusho kwezibalo, isikhathi esihle sokuthengisa noma yini igebe phakathi kokuqala kosuku namahora angama-1-2 ebusuku. Chofoza okuthi "Setha ukuqala kanye nezinsuku zokuphela" uma ufuna ukumisa ngesandla uhlelo.



3. Cacisa izinsuku nesikhathi ubheka izindawo zezindawo ezifundeni.



4. Umkhawulo wezindleko yiphuzu elibaluleke kakhulu engeke weqisa isabelomali. Chofoza ku-String ukwengeza ubukhulu nobuncane.



5. Khetha u- "Faka imikhawulo yezindleko yaleli qembu lesikhangiso".



6. Okungenani awukwazi ukucacisa, kodwa e-string "Ubuningi" faka ibhajethi yakho kulo mkhankaso ukukhangisa. Njengoba nje izinga ukugeleza ifinyelela inkomba, isibonisi ukukhushulwa izomisa kancane ngokuzenzakalelayo.



7. Chofoza inkinobho ethi "Qhubeka".

Isiteji 7: Setting futhi umhlobiso

1. Esikhathini "Inkampani Ukukhomba" kwesigaba udinga ukukhetha ikhasi lakho ku-Facebook ne-Instagram.



2. I last esiteji izinsalela - yokubhaliswa okuthunyelwe ukukhangisa. Ungakha ngokuphelele iposi elisha, kodwa kulula ukusebenzisa esivele sikhona. Uma kungekho ukushicilelwa efanelekayo ekhasini, beka ngaphambi kokuthi siqale ukudala isikhangiso. Chofoza u- "Sebenzisa incwadi ekhona".



3. ngokuchofoza Okulandelayo "Khetha Ukushicilelwa".



4. Iposi kungenziwa akhethiwe ohlwini, kanye nge-ID kanye angukhiye.



5. Chofoza u- "Qhubeka".



6. Ngaphansi yikuphi ukukhangisa kukhona esenzweni. Ukwengeza ukuchofoza "inkinobho Engeza".



7. Ikholi ejwayelekile inkinobho ethi "Okuningi", kepha ungacacisa yimuphi omunye kukho kuncike hlobo lwesikhangiso yakho.



8. Kusukela ekuqaleni kulesi sibonelo, isayithi elicacisiwe ingxenye izinkomba womgwaqo, kubalulekile ukuba ufake i-URL yaso. Uma ukhetha izikhombisi traffic WhatsApp noma Messenger, faka isixhumanisi kuphrofayela.

Isiteji 8: Hlola bese Publication

1. Chofoza inkinobho ethi "Hlola".



2. Ku-window esivula, lonke ulwazi emkhankasweni zizonikezwa. Uphenye phansi ohlwini, ngokucophelela ukufunda izinto. Ukuze ushintshe noma yimiphi imingcele, chofoza inkinobho "Vala" bese ubuyela esigabeni oyifunayo. Uma konke ligcwele kahle, vele ukhethe u- "Qinisekisa".



3. Kuzoba umlayezo mayelana nokubekwa umkhankaso. Njengomthetho, inqubo ukuhlolwa nokushicilelwa kuthatha usuku olulodwa.

Inketho 2: Umphathi wezintandokazi

Isicelo ADS Manager omakhalekhukhwini on iOS kanye Android kuhlanganisa yonke imisebenzi efanayo ngokudala ukukhangisa ku-Facebook njengoba website esemthethweni. Ngalo, emva kwamaminithi ambalwa ungaqala ukugqugquzela umkhiqizo noma isevisi yakho.

Landa iMenenja Yezikhangiso kusuka esitolo sohlelo lokusebenza

Landa Umphathi Wezikhangiso kusuka emakethe ye-Google Play

Isigaba 1: Ukukhetha Igoli

1. Ngo isicelo ADS Manager, iya ku-akhawunti ekhasini lakho. Thepha inkinobho "Yakha Ukukhangisa" ezansi isibonisi.



2. Isigaba sokuqala ukukhethwa injongo ukukhuthazwa. Ngokuningiliziwe lokho iphuzu kufanelekile ukuthi ziyini izinjongo, sabatshela ngenhla. Cabangela isibonelo ukhetho ezivamile, efanelekayo cishe kunoma iyiphi ibhizinisi - "Traffic". Ngalo, ungakwazi ukwandisa Ukusabalala futhi ukuheha amakhasimende amasha.

Isinyathelo 2: Ukukhethwa Image

1. ADS Manager izonikela ukhethe isithombe esiyinhloko ukukhuthazwa kuwo wonke amasayithi ngaphandle izindaba. Kungezwe ngokuzenzakalela isithombe kusuka langaphandle. Amathuluzi ekhonjiswe skrini kuzokuvumela ukuze usebenzise izihlungi, add logo, isitshalo imiphetho, hlela umbhalo, njll ..



2. Umbuzo ngokunezela umbhalo esithombeni has umehluko wemisindo nemiqondo yamagama amaningi. Ngakolunye uhlangothi, kuba indlela enhle kakhulu ukulondoloza embhalweni bunakwe kakhulu, kodwa ngakolunye - Facebook unqabela ukudala amabhanela ngombhalo esithatha angaphezu kuka-30% of the square isithombe. Ngokuchofoza "Magic Wand" isithonjana, ukhethe "Umbhalo ehlola Image". Uhlelo ngokuzenzakalelayo izohlola bese wazise uma ifomethi kufanelekile ukukhuthazwa noma cha.



3. Okulandelayo, kufanele uhlele isithombe Stories. Ukuze wenze lokhu, chofoza umcibisholo kuboniswe skrini. Ukusebenzisa izifanekiso namathuluzi engaphansi Ngokwesibonelo, ungakha inketho efanelekayo.



4. Chofoza umcibisholo ekhoneni eliphezulu kwesokudla ukuya isinyathelo esilandelayo yokudala ukukhangisa.

Isigaba 3: Ukukhangisa Isethaphu

1. Isigaba esilandelayo ukulotshwa umbhalo kanye kukhethwa ukubekwa izindawo. Okokuqala, ukugcwalisa kule "Isihloko" futhi "Umbhalo Main" Amasimu. Kunconywa kafushane, kodwa kuyathakazelisa ukuhlinzeka ngolwazi mayelana umkhiqizo noma isevisi yakho. Uma une, ucacise isixhumanisi kusayithi lakho.



2. Le "Call for Action" sigaba inkinobho ezobonakala kubasebenzisi ngokushesha ngaphansi ukukhangisa. Thepha amaphuzu amathathu ngaphansi uhlu ukuvula zonke izinketho.



3. Phawula ofanele kakhulu isikhangiso ucingo lwakho ukuze izilaleli. Uma ukungabaza, inkinobho "Funda kabanzi" kuyoba elilungile.



4. Thepha "ukubekwa izindawo". Awukwazi uthinte kulesi sigaba, uma ungafuni ukulungisa ezisekelweni ngokwakho kokubonisa ukukhangisa.



5. Move imodi ukubekwa ku "manual" futhi uhlu ephansi, cisha labo ezisekelweni oluthatha kufanelekile. In ngamunye izigaba ezine, ungakhetha inguqulo yakho ye amabhanela.



6. Lapho beqeda izilungiselelo kulesigaba, chofoza "Okugcwele kuqala".



7. Isicelo sizobonisa indlela izilaleli uzobona ukukhangisa yakho kusukela kumadivayisi ehlukahlukene ezisekelweni ezahlukene.



8. Thepha umcibisholo ekhoneni eliphezulu kwesokudla ukuya isinyathelo esilandelayo.

Isigaba 4: Izithameli Ukukhethwa

1. Esigabeni izilaleli, unaka yonke imingcele kwencani, njengoba kuzoncika ke, ngubani ncamashi uzobona ukukhangisa. Khetha "Yakha i-Izithameli".



2. Okokuqala, esifundeni kuboniswa. Ungakwazi ukwengeza emazweni ahlukene, amadolobha noma wonke amazwekazi. Okulandelayo, kufanele ichaze yobudala nobulili. Sicela uqaphele ukuthi uma bekhangisa ezinye izinhlobo zezimpahla kubalulekile ukuhambisana ubuncane beminyaka elisungulwe emazweni show. Ngokwesibonelo, iyiphi inkulumo-ze utshwala eRussia kungavunyelwe ukukhombisa abantu abangaphansi kweminyaka engu-21. Ungafunda kabanzi mayelana nemithetho futhi enqabela ku "Usizo" isigaba ADS Manager.



3. Khona-ke kufanele ufake izithakazelo kanye onobuhle ezahlukene ukuziphatha labo abangase babe abathengi. Chofoza inkinobho ethi "HLANGANISA ABANTU MATCH". In the update lokugcina ADS Manager, uhlelo akusho ukuhumusha lo mugqa ku Russian.



4. Kubha yokucinga, chaza amapharamitha ahlukahlukene: izintshisekelo, isimo somndeni, idatha yabantu kanye neyokuma komhlaba. Konke lokhu kuzosusa abasebenzisi abangafanele.



5. Ungase futhi unciphise izilaleli ngokufaka enye yamapharamitha acacisiwe. Abasanda kufika ekwakheni ukukhangisa ngenombolo encane yababhalisile kunconywa ukweqa le nto.

Isigaba 5: I-Budget and Campaign schedule

1. Isigaba sokugcina isabelomali somkhankaso. Kufanele kunqunywe kusengaphambili ngesu lokucabanga futhi lizuze. Qiniseka ukusetha umkhawulo kumephu ukuze noma ngabe wenza iphutha ekwakheni ukukhuthaza ukuthi ungalahli imali.



2. Kungcono ukukhetha imali yekhadi lakho lasebhange - kuzoba lula ukulandela izindleko.



3. Esigabeni se- "Time Zone", kubalulekile ukukhetha ipharamitha ngokuya ngesikhathi sezithameli zakho. Ngakho-ke kuzokwenzeka ngokucacile ukwakha uhlelo lokukhangisa.



4. I- "Sheduli" Isigaba eziyisisekelo ukukhetha isikhathi esiqhubekayo noma esinembile sokukhangisa esisethiwe. Esimweni sokufaka ukwethulwa okuqhubekayo kokukhuthaza i-Facebook uqobo, kuzohlaziya futhi kunqume ukuthi yiziphi izinsuku kanti iwashi elingcono ukunikela ngomkhiqizo wakho kubantu. Uma ucacisa kahle uhlelo olucatshangelwe kakhulu, faka isiqalo nokuphela kokuboniswa kwamabhanela nsuku zonke. Bese uchofoza umcibisholo ekhoneni eliphezulu kwesokudla.



5. Bheka ngokucophelela yonke imininingwane, isabelomali kanye nombhalo wokuphromotha. Ukuqala umkhankaso, thinta "Faka i-oda". Ukuphromotha kuzoqala ngemuva kokulinganisela nge-Facebook. Isheke lingathatha kusuka emizuzwini embalwa nosuku.