Maitiro ekugadzira kushambadzira mu Facebook

Zvaunoda kuziva usati watanga basa

Zvese Nzinesi Pamusoro pe Facebook Advertising kuti ambundire mune imwe nyaya hazvigoneke, asi kune zvakakwirira kuti iwe unofanirwa kuziva. Pane sarudzo mbiri dzekuisa mushandirapamwe: Ita zvese pachako pachako kana kuvimba otomatiki paramita. Iyo nzira yechipiri ichatora kakawanda nguva shoma, asi mhedzisiro yacho haiwanzo fadzwa.

Mumirairo pazasi, isu tinofunga nezve sarudzo yakasanganiswa apo chikamu chechiito chakachinjika pamurume, uye chikamu chacho chinoramba chisina kuchinjika.

Kutsanangura chinangwa

• Kuzivikanwa kweBrand kana kufukidzwa - zviri mune imwe chikamu. Kushambadzira kwakadaro kuchaverengerwa kugamuchira mhedzisiro uye mhinduro, asi kuwedzera huwandu hwevanhu vanoziva nezve kambani yako. Inokodzera makambani makuru ane bhajeti hombe.
• Traffic ndiyo sarudzo yakakwana yekutanga. Facebook inokonzeresa kuzivisa kuzivisa kwekusimbisa mhinduro.
• Meseji - yakakodzera kune avo vane chinangwa chikuru ndechokuunza mutengi kuti agone kubata. Pakasarudzwa paramende iyi, zvinodikanwa kuti uzive kuti hazvifarire nzvimbo dzese dzekuita.
• Vashanyi vekupedzisira vhidhiyo yakanakira kutengeserana.
• Kuisa application - kazhinji kazhinji inoshandiswa kune makomputa uye mbozhanhare mitambo yakaiswa muApp Store uye Play Musika.
• Kutendeuka - chikamu chinosanganisira matatu substions: "Kutendeuka", "Kutengesa pane iyo yechigadzirwa Catalog" uye "kushanya kwemakona". Chinangwa chichava chakakodzera kune online uye offline zvitoro nemukana wekutenga kuburikidza neiyo saiti.

Kana iwe uchikwikwidza iyo yekunongedza kune chero yemitsara pane saiti, unogona kuverenga zvakadzama ruzivo uye kusarudza izvo zvakakodzera.

Tsanangudzo yevateereri

Imwe yemibvunzo yakajairika ndeyekunzwisisa kuti ndevei vateereri kupemberera mushandirapamwe. Chekutanga pane zvese, zvakakosha kuti uzive wako mutengi mutengi. Izvi zvinodikanwa kwete kungoshambadza chete paFacebook, asi zvakare nekuita bhizinesi kazhinji. Iwe unogona kutetepa vese vashandisi zvinoenderana neiyo inotevera data:

• Nyika uye maguta akanyanya kukosha kune masevhisi ehofisi uye zvinhu zvisingagone kutumirwa netsamba kana kuti ripe online.
• Pasi - zvikamu zvakawanda zvebhizinesi zvakakamurwa zvakajeka kuita chiratidzo. Ratidza kushambadzira kwemanicure Salon murume kubva muguta rinopunzika zvirokwazvo haana kukosha.
• Zera chiitiko chakakosha, sezvo mamwe mapoka emasevhisi uye zvinhu hazvigoneke, asi zvakare zvinorambidzwa kushambadza. Rondedzero yerambiringa nezera rakanyanyisa kuwanda, rinogona kudzidziswa zvakadzama muchikamu "rubatsiro" yesangano rezvemagariro. Kana kushambadzira kwako kusatakura chero chinhu chinorambidzwa, chingodzidza mutengi wako kana kuti vanyoreri. Zviri nani kubvisa avhareji yekugona zera uye maka iyo mushandirapamwe.
• Yakadzama chinangwa chechikamu chikuru chinobatsira kupatsanura vashandisi veanosarudzika maitiro. Muchokwadi, iwe unofanirwa kudzidza kuzvimiririra zviratidzo zvese uye kutsvaga kwakakodzera. Semuenzaniso, kushambadzira pane iyo gadziriro yemasevhisi epfungwa inobatsira kwazvo kuratidza vanhu vachangobva kuchinja chimiro chemhuri.

Pamusoro pekugadzirwa kwakazvimiririra kwekushambadzira, iyo "inosimudzira" mabhatani anowanikwa pasi pezvisikwa zvese. Nekudaro, matanho akati wandei anobva apfuurirwazve, anochengetedza nguva zvakanyanya. Asi zvakawoma kumisikidza mushandirapamwe wemubhadharo wega. Izvo zvakakodzera kana chinangwa chiri pakuwedzera kwehana muhuwandu hwekuda pasi pechiitiko, asi kwekusimudzira kwekambani kuri nani kubata nuyo.

Sarudzo 1: PC Version

Isu tichaisa matanho ese ekugadzira mushandirapamwe wekushambadzira kuburikidza neye Official Facebook webhusaiti. Izvo zvakakosha kuti ufunge nezvehuwandu hukuru hweNherainces dzinogona kukanganisa zvakanyanya mhedzisiro yekupedzisira. Zvichienderana nechinangwa uye chiyero chebasa, iyo nheyo yezvisikwa inogona kusiyana zvakanyanya. Chekutanga pane zvese, iwe unofanirwa kugadzira hofisi yekushambadzira yeako bhizinesi peji. Nezve maitirwo azvinoitwa, isu takambonyora muchinyorwa chakaparadzana.

Verenga Zvakawanda: Maitiro Ekugadzira Hofisi Yekushambadzira pa Facebook

Nhanho 1: Enda kune bhizinesi maneja

1. Vhura peji guru reakaundi yako uye tinya pane "Gadzira" mumunda wepamusoro.



2. Mukudonha-pasi rondedzero, sarudza iyo "yekushambadzira" chikamu.



3. Iyo tab itsva ichavhura bhizinesi maneja facebook. Iwe unofanirwa kutsanangura huwandu hweshoko rekushambadzira re peji rako. Varidzi vemapoka akajairwa mu Facebook vanowanzove account imwe chete. Ive neshuwa kuti uzive kuti "maneja" akaratidzwa pamberi pekodhi - zvinoreva kuti kuwana mukana wekushanda nekushambadzira.

Nhanho yechipiri: Kusarudza chinangwa

1. Mushure mekushandura kune yako pachako account account account maneja, tinya pane yegirini bhatani "Gadzira" kuruboshwe kuruboshwe.



2. Dzvanya pachinangwa cheiyo mushandirapamwe unodiwa. Zvakanyatsonongedzera maitiro ekufunga pachinhu ichi, takaudza muchikamu chekutanga chechinyorwa. Funga nezve muenzaniso pane iyo inonyanya kufarirwa vhezheni - "traffic". Murayiridzo unofanana nezvikamu zvese.



3. Iyo system yacho ichangoda kutaura bhajeti. Vhura runyorwa kuti usarudze mhando yekugovera mari.



4. Pane sarudzo mbiri: "Zuva bhajeti" uye "bhajeti yeiyo nguva yese yechokwadi". Yechipiri inokodzera nyanzvi dzine hunyanzvi hwekugadzirisa uye kudzora traffic. Paunotaura huwandu hwakajeka hwemari pazuva, zviri nyore kudzora mhedzisiro yacho.



5. Kuti uone, tinya pane "gadziriso yekushambadzira account" bhatani.

Nhanho 3: Mari yemari uye sarudzo yemigwagwa

1. Nhanho inotevera ndeyekupinda iyo yekushambadzira account data. Taura nyika, mari (zviri nani kusarudza mari yekadhi rekubhadhara), pamwe nenzvimbo yenguva. Nguva yemucherechedzo pahwaro hwenyika kuti iende promo.



2. Kuti kuve nyore kwekushanda pamwe nekushambadzira mune ramangwana, pinda muzita remushandirapamwe.



3. Kusarudzwa kwekutungamira kwetraffic zvinoenderana nezvaunofarira. Kune mafemu ane masisitimu akagadzirwa, anoshanda, iyo yakanaka sarudzo ndeye kutumira traffic kwazviri. Kana pasina saiti, taura chero imwe nzira yakanakira yekutaurirana newe. Rutivi rworudyi rwechiratidziro chinoratidza kukura kwehukuru hwevateereri vanogona.

Nhanho 4: Vateereri

1. Kubva kune vateereri vakasarudzwa vakarongeka vanoenderana zvakanyanya. Usati waenderera kuenda kuiyi nhanho, iwe unofanirwa kuve uine pfungwa yekuti ndiani chaiye anogona kunge ari mutengi. Dzvanya pane "Gadzira Nyowani Nyowani" bhatani.



2. Izvo zvinokurudzirwa pakarepo kuratidza zvese zvimwe zvikamu sezvakaratidzwa mu skrini.



3. Mumutambo wenzvimbo, wedzera kumatunhu ese, nyika uye maguta ega ega. Iwe unogona zvakare kusarudza kubva kure kure kure kubva kune yakatarwa pfungwa. Kuita izvi, tinya "edit".



4. Zera uye murume kana murume anotemerwa zvinoenderana nesangano remasevhisi kana zvinhu. Ziva kuti zvese zvakabatana nedoro hazvigone kushambadzirwa kuvana.



5. Yakanyatsotongerwa chinangwa chinokutendera kuti ubatanidze kana kusabvisa mamwe mimwe mimwe mimwe yevanhu kubva kune vateereri. Netambo yekutsvaga, tanga typing Shoko. Smart yekutsvaga inozopa otomatiki sarudzo dzakakodzera. Mukufananidza, teerera kuhukuru hwevateereri mune kurudyi-ruoko. Iko kukosha kunofanirwa kunge kuri pakati pechiyero.

Nhanho 5: Kusarudzwa kwepuratifomu

Kusarudzwa kwakazvimirira kwemapuratifomu kuratidza kushambadzira kunochengetedza bhajeti. Nekudaro, iyi nhanho inofanirwa kuitwa chete kune avo vanonzwisisa mutsauko munzvimbo dzekugara. Vatsva vanorayirwa kuti vabve zvizere uye vaende pakarepo padanho rinotevera.

1. Gadza iyo makoreti yakatarisana nekuiswa kwezvinhu zvekuisa zvinyorwa.



2. Izvo zvinodikanwa kuratidza mano mano. Ine bhajeti diki, inokurudzirwa kusiya facebook chete uye Instagram.



3. Izvi zvinoteverwa nesarudzo yemhando dzekuiswa kwekusimudzira. Kunyanya kushanda ndiyo nzira yekushambadzira kuburikidza nenyaya pa facebook, Instagram uye nhume, pamwe nekushambadzira mubhari yekutsvaga. Isa matanda akatarisana nemapoka ese anoda. Kana iwe usingakwanise kusarudza - siya zvese kukosha zvakanyorwa.

Nhanho 6: Budget uye chirongwa

1. Sarudzo yeOptimization yekuratidzira kushambadzira zvinoenderana nezvinotonyanya kukosha mune ino kukwidziridzwa: ratidza mufananidzo nezvinyorwa kana kusundira munhu kuti aende kune yako link. Iyo yakawanda mwero wezve mamiriro ese sarudzo ndeye sarudzo ye "inoratidza".



2. Kushambadzira kuratidzira kuronga kunonyanya kukosha kukurudzira masevhisi. Gara uchifunga nezve mweya wevanhu uye ruzivo rwakawanda sei rwakawanikwa mukati mevamwe maawa zvinoonekwa. Sekureva kwehuwandu, iyo nguva yakanakisa yekutengesa chero chinhu chiri pakati pekutanga kwezuva uye maawa 1-2 usiku. Dzvanya "Set yekutanga uye magumo emisi" kana iwe uchida kuita semaoko gadziriso.



3. Taura mazuva uye nguva inotarisira nguva nguva nematunhu.



4. Muganho wekubhadhara ndiyo inonyanya kukosha pfungwa iyo isingadarika bhajeti. Dzvanya pane tambo kuti uwedzere huwandu uye hushoma.



5. Sarudza "Wedzera mutengo miganhu yeiyi ad boka".



6. Zvirinani iwe haugone kutsanangura, asi mumutambo "wakanyanya" pinda yako bhajeti yemushandirapamwe uyu wekushambadzira. Pangosvika chiyero chinoyerera chinosvika pachiratidzo, kuratidzwa kwekusimudzira kuchangogara kuchingogara.



7. Dzvanya pane "Enderera" bhatani.

Nhanho 7: Kuisa uye kushongedza

1. Mu "Company Kuzivikanwa" chikamu chaunoda kusarudza peji rako pa Facebook uye Instagram.



2. Chikamu chekupedzisira chinoramba chiri - kunyoreswa kwechimwe chinhu chekushambadzira. Iwe unogona kunyatsogadzira chitsva post, asi zviri nyore kushandisa imwe iripo. Kana pasina bhuku rakakodzera pane peji, riise usati watanga kugadzira kushambadzira. Dzvanya "Shandisa bhuku riripo".



3. Tevere tinya "Sarudza bhuku".



4. Iyo post inogona kusarudzwa kubva pane iyo rondedzero, pamwe neId uye mazwi akakosha.



5. Dzvanya "Enderera".



6. Pasi pekushambadzira chero kune kufona kune chiito. Kuti uwedzere kudzvanya "Wedzera bhatani".



7. Iyo yakajairwa kufona ndeye "Zvimwe" bhatani, asi iwe unogona kudoma chero imwe sarudzo zvichienderana nerudzi rwekushambadzira kwako.



8. Sezvo pakutanga mumuenzaniso uyu, saiti yakataurwa muchikamu chemafambiro emigwagwa, zvinodiwa kuti upinde URL. Paunenge uchisarudza traffic traffic pane whatsapp kana mutumwa, pinda iyo link kune iyo profiles.

Nhanho 8: Tarisa uye bhuku

1. Dzvanya pane "cheki" bhatani.



2. Muwindo rinovhura, zvese ruzivo pamushandirapamwe zvichapihwa. Kupukuta pasi rondedzero, nyatsoverenga zvinhu. Kuti uchinje chero paramita, tinya pane "padyo" bhatani uye dzokera kuDanho raunoda. Kana zvese zvazadzwa nenzira kwayo, ingosarudza "simbisa".



3. Pachave nemharidzo nezve kuiswa kwemushandirapamwe. Semutemo, maitiro ekutarisa uye bhuku rinotora kusvika pazuva rimwe.

Sarudzo 2: Ads Manager

Iyo AdS Manager Exceld yeNhamafoni paIOS uye Android inosanganisira ese mabasa ezvekugadzira kushambadzira paFacebook sewebhusaiti yepamutemo. Nayo, mumaminitsi mashoma iwe unogona kutanga kusimudzira chigadzirwa chako kana sevhisi.

Dhawunirodha Ads maneja kubva kuApp Store

Dhawunirodha Ads maneja kubva kuGoogle Play Musika

Nhanho 1: Kusarudza chinangwa

1. Mune ads maneja application, enda kune yako peji account. Tinya iyo "Gadzira yekushambadzira" bhatani pazasi pechiratidziro.



2. Chikamu chekutanga chisarudzo chechinangwa chekusimudzira. Zvakadzama kuti ndeipi pfungwa yakakodzera kune izvo zvinangwa zvipi, isu takaudza pamusoro apa. Funga nezve muenzaniso mune yakajairika sarudzo, yakakodzera chero bhizinesi - "traffic". Nayo, iwe unogona kuwedzera kufukidzwa uye kukwezva vatengi vatsva.

Nhanho yechipiri: Kusarudzwa kwemifananidzo

1. Ads maneja anozopa kusarudza iyo huru foto yekukwidziridzwa munzvimbo dzese kunze kwenyaya. Otomatiki akawedzera mufananidzo kubva papeji yekuvhara. Zvishandiso zvakanyorwa pane Screenshot ichakubvumidza kuisa mafirita, wedzera logo, zvirimwa zvezvidiridzi, kuronga zvinyorwa, etc ..



2. Mubvunzo wekuwedzera zvinyorwa mumufananidzo une zvakawanda nuances. Kune rimwe divi, ndiyo nzira huru yekuchengetedza mavara murugwaro uye kukwezva kutarisisa, asi pane imwe - Facebook inorambidza kugadzira mabhenji nezvinyorwa zvinotora zvinopfuura makumi matatu muzana yemhando yemifananidzo. Nekudzvanya pane "mashiripiti wand" icon, sarudza "kutumira mameseji pane mufananidzo". Iyo system ichaisa otomatiki uye kuzivisa kana chimiro chakakodzera kukwidziridzwa kana kwete.



3. Tevere, iwe unofanirwa kugadzirisa iyo foto yenyaya. Kuita izvi, tora museve wakaratidzwa mune skrini. Kushandisa matemplate uye zvishandiso zviri pasi pemuenzaniso, iwe unogona kugadzira sarudzo yakakodzera.



4. Dzvanya pane museve mukona yepamusoro kurudyi kuti uende kune inotevera nhanho yekugadzira kushambadzira.

Nhanho 3: Kushambadzira Setup

1. Chikamu chinotevera ndechekunyora kwemavara uye sarudzo yenzvimbo dzekuiswa. Kutanga, zadza "zita" uye "hukuru rugwaro" minda. Inokurudzirwa muchidimbu, asi zvinonakidza kupa ruzivo nezve chigadzirwa chako kana sevhisi. Kana iwe uine, taura chinongedzo kune yako saiti.



2. Iyo "kudana kwechiito" chikamu ibhatani rinozoonekwa kune vashandisi pakarepo pasi pekushambadzira. Tinya matatu mapoinzi pasi pechinyorwa kuvhura zvese zvingasarudzwa.



3. Maka zvakanyanya kukodzera kushambadzira kwako kufona kune vateereri. Kana iwe ukava nechokwadi, iyo "kuverenga zvimwe" bhatani ichave yakakwana.



4. Tinya "Nzvimbo Dzisimba". Iwe haugone kubata chikamu ichi, kana iwe usingade kugadzirisa zvidhori iwe pachako nekuda kwekushambadzira.



5. Fambisa iyo nzvimbo yekuisa mu "bhuku" uye mune yepazasi rondedzero, dzima iwo mapuratifomu aunofunga kuti wakakodzera. Mune yega yega zvikamu zvina, unogona kusarudza yako yako vhezheni yemadhora.



6. Kana wapedza zvigadziro panguva ino, tinya "Bvunzo Dzizere".



7. Iko kushandiswa kucharatidza kuti vateereri vanozoona sei kushambadzira kwako kubva kune dzakasiyana-siyana zvishandiso uye pamapuratifomu akasiyana.



8. Tinya museve mukona yepamusoro kurudyi kuenda kune inotevera nhanho.

Stage 4: Kusarudzwa kwevateereri

1. Muchikamu chevateereri, teerera kune ese madiki madimeter, sezvo ichitsamira pairi, ndiani chaizvo achaona kushambadza. Sarudza "Gadzira vateereri".



2. Chekutanga pane zvese, dunhu rinoratidzwa. Iwe unogona kuwedzera nyika dzakasiyana, maguta kana makondinendi ese. Tevere, iwe unofanirwa kutsanangura zera uye murume kana mukadzi. Ndokumbira utarise kuti kana kushambadzira dzimwe mhando dzezvinhu zvakakosha kutevedzera zera rakadzika munzvimbo dzechiratidziro. Semuenzaniso, chero nzira dzekunyepedzera muRussia dzinorambidzwa kuratidza vanhu vari pasi pemakore makumi maviri nemasere. Unogona kudzidza zvakawanda nezve mitemo uye zvinorambidzwa mu "rubatsiro" chikamu mu ads maneja.



3. Ipapo iwe unofanirwa kuwedzera zvaunofarira uye akasiyana mhando dzehunhu hwevanogona kunge vatengi. Dzvanya pane iyo "inosanganisira vanhu vanofanidza" bhatani. Mukupedzisira yekuvandudza kwe ads maneja, hurongwa hausi kushandura mutsara uyu muchiRussia.



4. Mubhari yekutsvaga, taura paramita dzakasiyana-siyana: zvido, chimiro chemhuri, demographic uye geographic data. Zvese izvi zvichabvisa zvinogona kunge zvisina basa vashandisi.



5. Iwe unogona zvakare kudzikamisa vateereri nekuisa imwe yeiyo yakatarwa paramita. Vatsva vacho mukugadzira kushambadzira nekashoma nhamba yevanyoreri vanokurudzirwa kuti vasiye chinhu ichi.

Nhanho 5: Budget uye Campaign Chirongwa

1. Chikamu chekupedzisira iphajeti yemushandirapamwe. Inofanira kutsanangurwa pachine nguva nekufunga kwekufunga uye kubatsirwa. Ive neshuwa kuti uise muganho pamepu kuitira kuti kunyangwe uchiita chikanganiso mukugadzira kukwidziridzwa kuti usarase mari.



2. Zviri nani kusarudza iyo mari yekadhi rako rebhangi - zvichave nyore kutevera mutengo.



3. Mu "Nguva Zone" chikamu, zvakakosha kuti usarudze paramende zvichienderana nenguva yevateereri vako. Saka zvichaita kuti zviite zvakajeka fomu yekushambadzira chirongwa.



4. Iyo "Chirongwa" Chikamu chekutanga chisarudzo chekuenderera mberi kana nguva yekushambadzira yakagadzirirwa. Panyaya yekusanganisa kuvhura kwe Facebook kusimudzira pachayo, ichaongorora uye kusarudza kuti ndeapi mazuva uye wachi iri nani kupa chigadzirwa chako kuvanhu. Kana iwe uchinyatsojekesa hurongwa hwakanyanya kufunga, isa kutanga uye kupera kwekuratidzwa kwemadhora ezuva rega rega. Wobva wadzvanya pamurume museve mukona yekumusoro kona.



5. Nyatso tarisa iyo data rese, bhajeti uye inosimudzira zvinyorwa. Kutanga mushandirapamwe, tinya "isa odha". Kusimudzira kuchatanga mushure mekurongedza ne Facebook. Tarisa uone zvinogona kubva pamaminitsi mashoma kusvika masikati.