Momwe mungakhazikitsire kutsatsa mu Facebook

Zomwe muyenera kudziwa musanayambe ntchito

Kutsatsa konse kokhudza kutsatsa kwa Facebook kuti kukumbatira mu nkhani sikungatheke, koma pali zozama zazikulu zomwe muyenera kudziwa. Pali zosankha ziwiri zokhazikitsa kampeni: chitani zonse nokha kapena khulupirirani magawo. Njira yachiwiri imatenga nthawi yochulukirapo, koma zotsatira zake sizimakondweretsedwa nthawi zonse.

Pa malangizo omwe ali pansipa, timaganizira njira yophatikizika ikakhala gawo la zomwe zikuchitika pamanja, ndipo gawo silinasinthe.

Kutanthauzira Cholinga

• Kuzindikiridwa kwa Brand kapena kupezeka - ili m'gulu limodzi. Kutsatsa kotereku kudzalinganiza kulandila zotsatira za nthawi yomweyo ndi mayankho, koma kuwonjezera kuchuluka kwa anthu omwe amadziwa za kampani yanu. Imagwirizana makampani akuluakulu okhala ndi bajeti yayikulu.
• Magalimoto ndi njira yoyenera yoyambira oyamba. Facebook yokha imatha kuwonetsa chiwonetsero cha chiwonetsero chazomwe mungayankhe.
• Mauthenga - oyenera kwa omwe cholinga chachikulu ndi chobweretsa kasitomala kuti alumikizane. Pamene gawo ili lasankhidwa, ndikofunikira kuganizira kuti sizimakonda madera onse ogwira ntchito.
• Makina omaliza omaliza ndi abwino pamalonda.
• Kukhazikitsa pulogalamu - nthawi zambiri kumagwiritsidwa ntchito pakompyuta ndi mafoni omwe adayikidwa mu App Store ndikugulitsa.
• Kutembenuka - gulu limaphatikizaponso magawo atatu akuti: "Kutembenuka", "malonda pa catalog yazinthu" ndi "Pitani kwa Mauthenga". Cholinga chidzakhala choyenera pa intaneti ndi ogulitsa ndi kuthekera kogula malowa.

Mukakuluma cholembera cholembera pamadzi aliwonse pamalowo, mutha kuwerenga mwatsatanetsatane ndikusankha zoyenera.

Kutanthauzira kwa Omvera

Limodzi mwa mafunso wamba ndi momwe mungamvetsetse omvera omwe amakondwerera nawo ntchitoyi. Choyamba, ndikofunikira kudziwa kasitomala wanu. Izi ndizofunikira osati kutsatsa pa Facebook, komanso chifukwa chochita bizinesi yonse. Mutha kutsitsa ogwiritsa ntchito molingana ndi tsatanetsatane:

• Mayiko ndi mizinda ndiyofunikira kwambiri kuti ntchito ndi katundu ndi katundu yemwe sangathe kutumizidwa ndi makalata kapena kupereka pa intaneti.
• Pansi - Magawo ambiri azamalonda amagawika momveka bwino kuti ali ndi chizindikiro. Onetsani kutsatsa kwa salon wamaninikidwe wochokera ku mzinda wapafupi sikoyenera.
• M'badwo ndi chitsimikizo chofunikira, popeza magawo ena a ntchito ndi katundu sakutheka, komanso oletsedwa kutsatsa. Mndandanda wa zoletsa wazaka zili ndi waukulu kwambiri, zitha kuphunziridwa mwatsatanetsatane mu gawo la "Thandizo" la malo ochezera a pa Intaneti. Ngati kutsatsa kwanu sikunyamula chilichonse choletsedwa, ingophunzirani kasitomala wanu kapena wolembetsa. Ndikwabwino kuchotsa m'badwo wapakatikati chomwe mungalembere ndikuchilemba mu kampeni.
• Cholinga chatsatanetsatane ndi gawo lalikulu lomwe limathandizira ogwiritsa ntchito pazinthu zapadera. M'malo mwake, muyenera kupenda pawokha zizindikiro zonse ndikuyang'ana zoyenera. Mwachitsanzo, kutsatsa poperekera chithandizo kumapindulitsa kwambiri kuwonetsa anthu omwe asinja la banja.

Kuphatikiza pa kulengedwa kwa malonda otsatsa, "kulimbikitsa" mabatani omwe ali pansi pa nsanazonse. Chifukwa chake, magawo angapo amadutsa nthawi, yomwe imasunga nthawi kwambiri. Koma ndizovuta kukhazikitsa kampeni ya maofesi anu. Ndizoyenera ngati cholinga chake ndi chiwerengero chazomwe zimakonda zomwe kampaniyo ndiyabwino kuthana ndi zozizwitsazo.

Njira 1: PC Version

Tidzatumiza njira zonse zopangira kampeni yotsatsa kudzera patsamba lovomerezeka la Facebook. Ndikofunikira kuganizira kuchuluka kwa zikuluzikulu zomwe zingakuthandizeni kwambiri. Kutengera ndi cholinga komanso kuchuluka kwa zochitika, mfundo za chilengedwe zimatha kukhala osiyana kwambiri. Choyamba, muyenera kupanga ofesi yotsatsa patsamba lanu la bizinesi. Za momwe zimachitikira, talemba kale m'nkhani inayake.

Werengani zambiri: Momwe mungapangire ofesi yotsatsa pa Facebook

Gawo 1: Pitani kumalo oyang'anira bizinesi

1. Tsegulani tsamba lalikulu la akaunti yanu ndikudina "Pangani" m'munda wapamwamba.



2. M'ndandanda womwe watsika, sankhani gawo la "Kutsatsa".



3. Tabu yatsopano imatsegulira maneger a Facebook. Muyenera kufotokozera kuchuluka kwa nkhani yatsatsa patsamba lanu. Eni ake a magulu a Facebook nthawi zambiri amakhala ngati akaunti imodzi yokha. Onetsetsani kuti mwapereka "woyang'anira" adawonetsedwa kutsogolo kwa nambala - zomwe zikutanthauza kuti mudzatha kugwira ntchito ndi kutsatsa.

Gawo 2: Kusankha Cholinga

1. Pambuyo posinthira ku manejala a akaunti yanu ya akaunti, dinani batani lobiriwira "Pangani" kumanzere.



2. Dinani pa cholinga cha ntchito yomwe ikufunika. Mwatsatanetsatane momwe mungasankhire pazinthu izi, tidamuuza m'nkhani yoyamba ija. Ganizirani chitsanzo pa mtundu wotchuka kwambiri - "traft". Malangizowo ali ofanana ndi magawo onse.



3. Dongosolo lifunika kufotokozera bajeti. Tsegulani mndandanda kuti musankhe mtundu wa magawidwe a ndalama.



4. Pali zosankha ziwiri: "Budget Bajeti" ndi "bajeti pa nthawi yonse yovomerezeka". Chachiwiri ndi choyenera kwambiri kwa akatswiri omwe ali ndi luso lokonzekera komanso kuwongolera magalimoto. Mukamapereka ndalama zochepa patsiku, ndizosavuta kuzilamulira zotsatira.



5. Kutsimikizira, dinani batani la "Kutsatsa kutsatsa".

Gawo 3: Ndalama Zosankhidwa

1. Gawo lotsatira ndikulowetsa ndalama zotsatsa. Fotokozerani dzikolo, ndalama (ndikwabwino kusankha ndalama za khadi yolipira), komanso nthawi yokwanira. Chizindikiro Marko Pamaziko a Dziko Lonse Kupita Promo.



2. Kuti mumveke bwino kugwira ntchito motsatsa mtsogolo, lowetsani dzina la kampeni.



3. Kusankha kwa magalimoto kumadalira zomwe amakonda. Kwa makampani okhala ndi masamba opangidwa bwino, omwe amagwira ntchito, njira yabwino ndikutumiza magalimoto kuti athe. Ngati palibe tsamba, fotokozerani njira ina iliyonse yabwino nanu. Mbali yakumanja ya chinsalu imawonetsa kukula kwa omvera.

Gawo 4: Omvera

1. Kuchokera kwa omvera osankhidwa molondola zimatengera kwambiri. Musanafike gawo ili, muyenera kukhala ndi lingaliro lomwe lili makasitomala omwe angakhale. Dinani pa "Pangani batani latsopano".



2. Nthawi yomweyo imalimbikitsidwa kuwulula magawo onse owonjezera monga akusonyezera pazenera.



3. M'malo mwake, onjezerani zigawo zonse, mayiko ndi mizindayo. Muthanso kusankha kuchokera kumadera akutali kuchokera kudera linalake. Kuti muchite izi, dinani "Sinthani".



4. Ager ndi jenda amatsimikiza kutengera kuchuluka kwa ntchito kapena katundu. Dziwani kuti chilichonse chokhudzana ndi mowa sichingatsadwedwe kwa ana.



5. Kuchotsa mwatsatanetsatane kumakuthandizani kuti muphatikize kapena kupatula magulu ena a anthu ochokera kwa omvera. Pa chingwe chofufuzira, yambani kulemba mawu. Kusaka kwanzeru kumapereka zokhazokha. Zofanana, samalani kukula kwa omvera kudzanja lamanja. Mtengo uyenera kukhala pakati pa sikelo.

Gawo 5: Kusankhidwa papulatifomu

Kusankha Kudziyimira pawokha kwa nsanja kuwonetsa kutsatsa kumathandizira bajeti. Komabe, gawo ili liyenera kuchitidwa kwa iwo omwe amadziwa kusiyana komwe amakhala. Obwera kumene amalangizidwa kuti adumphatu ndikupita nthawi yomweyo kupita ku gawo lotsatira.

1. Ikani chikhomo moyang'anizana ndi kuyika kwamanja.



2. Ndikofunikira kulemba zida. Ndi bajeti yaying'ono, tikulimbikitsidwa kuti tingochoka pangani facebook ndi Instagram.



3. Izi zimatsatiridwa ndi kusankha mitundu ya kukwezedwa. Njira yothandiza kwambiri ndi njira yotsatsira pankhani za nthano pa Facebook, Instagram ndi mthenga, komanso kutsatsa mu bar. Ikani nkhupakupa moyang'anizana ndi magulu onse omwe akufuna. Ngati simungathe kusankha - siyani zonse zolembedwa.

Gawo 6: bajeti ndi dongosolo

1. Kusankha kutsimikizira kuwonetsa kutsatsa kumatengera zomwe ndizofunikira kwambiri pakukweza kumeneku: onetsani chithunzichi ndi lembalo kapena kukankha munthu kuti apite ku ulalo wanu. Muyezo wambiri wa zochitika zonse ndi kusankha kwa "zowonetsa".



2. Zolemba zotsatsa zimathandizanso kulimbikitsa ntchito. Nthawi zonse muziganizira za anthu komanso kuchuluka kwa zomwe zimapezeka m'maola ena zimadziwika. Malinga ndi ziwerengero, nthawi yabwino kugulitsa chilichonse ndi kusiyana pakati pa chiyambi cha tsiku ndi maola 1-2 usiku. Dinani "Khazikitsani Tsiku ndi Masiku Omaliza" Ngati mukufuna kulinganiza dongosolo.



3. Fotokozerani masiku ndi nthawi yomwe madera a madera.



4. Malire osowa ndi mfundo yofunika kwambiri yomwe siyikupitilira bajeti. Dinani pa chingwe kuti muwonjezere mulingo wochepera.



5. Sankhani "Onjezani malire a Gulu ili".



6. Osachepera simungatchule, koma mu chingwe "chokwanira" Lowani bajeti yanu yotsatsa iyi. Mlingo wothamanga ukangofika pachizindikiro, kuwonetsa kukwezedwa kumangopuma.



7. Dinani batani la "Pitilizani".

Gawo 7: Kukhala ndi zokongoletsera

1. Mu "chizindikiritso cha kampani" chomwe muyenera kusankha tsamba lanu pa Facebook ndi Instagram.



2. Gawo lomaliza limakhalabe - kulembetsa kutsatsa malonda. Mutha kupanga cholembera chatsopano, koma ndizosavuta kugwiritsa ntchito zomwe zilipo. Ngati palibe buku loyenerera patsamba, ikani musanayambe kupanga zotsatsa. Dinani "gwiritsani ntchito buku lomwe lilipo".



3. Kenako dinani "Sankhani buku".



4. Positi ikhoza kusankhidwa pamndandanda, komanso ndi mawu osakira.



5. Dinani "Pitilizani".



6. Pansi pa kutsatsa kulikonse pali kuyitana kuti muchitepo kanthu. Kuti muwonjezere kuti dinani "Onjezani batani".



7. Kuyitana koyenera ndi batani "Ored", koma mutha kutchulanso njira ina iliyonse malinga ndi mtundu wa kutsatsa kwanu.



8. Popeza poyamba m'fanizoli, tsambalo lidatchulidwa m'gawo la magalimoto, ndikofunikira kulowa ulalo wake. Mukasankha mayendedwe amsewu pa whatsapp kapena mthenga, lowetsani ulalo wa mbiriyo.

Gawo 8: Onani ndi kusindikiza

1. Dinani batani la "cheke".



2. Pazenera lomwe limatsegulira, zambiri zokhudzana ndi ntchitoyi zidzaperekedwa. Kuwunikira mndandanda, werengani mosamala zinthuzo. Kusintha magawo aliwonse, dinani pa batani la "Tsekani" ndikubwerera ku gawo lomwe mukufuna. Ngati zonse zadzazidwa molondola, ingosankha "Tsimikizani".



3. Padzakhala uthenga wokhudza kukhazikitsidwa kwa msonkhano. Monga lamulo, njira yopezera ndi zofalitsa zimatenga mpaka tsiku limodzi.

Njira 2: Manager a ADS

Malonda otsatsa mafoni am'manja pa IOS ndi Android amaphatikiza ntchito zonse zomwezo popanga kutsatsa pa Facebook monga tsamba lovomerezeka. Ndi icho, mu mphindi zochepa mutha kuyamba kulimbikitsa malonda anu kapena ntchito.

Tsitsani manejala a ADS kuchokera ku App Store

Tsitsani manejala a Ads ku Google Grass

Gawo 1: Kusankha Cholinga

1. Mu manes oyang'anira ntchito, pitani ku akaunti yanu. Dinani batani la "Pangani batani" kutsatsa "pansi pa chiwonetserochi.



2. Gawo loyamba ndikusankha cholinga cha kukwezedwa. Mwatsatanetsatane mfundo yomwe ndi yoyenera pazolinga zake, tinanena pamwambapa. Ganizirani chitsanzo munjira yodziwika bwino, yoyenera bizinesi iliyonse - "magalimoto". Ndi icho, mutha kuwonjezera kumveketsa kwa makasitomala atsopano.

Gawo 2: Kusankha Kusankha

1. Manager amadzola adzasankha kuti asankhe chithunzi chachikulu pamasamba onse kupatula nkhani. Chithunzi chowonjezera chochokera patsamba. Zida zomwe zalembedwa pazenera zimakupatsani mwayi woti mulembe zosefera, onjezerani Logo, mbewu ya mbewu, kusintha mawu, etc ..



2. Funso lowonjezera mawu lili pachithunzicho chimakhala ndi ziganizo zambiri. Kumbali inayo, ndi njira yabwino yosungira zilembo m'lembali ndikukopa chidwi chochulukirapo, koma ku Facebook imalepheretsa kupanga zikwangwani zomwe zimatenga chithunzi chopitilira 30%. Mwa kuwonekera pa chithunzi cha "matsenga", sankhani "zolemba zomwe mungayang'anire pa chithunzi". Dongosololi lidzayang'ana ndikudziwitsa ngati mtunduwo ndi woyenera kukwezedwa kapena ayi.



3. Kenako, muyenera kusintha zithunzi za nkhani. Kuti muchite izi, dinani muvi wowonetsedwa pazenera. Kugwiritsa ntchito ma tempulo ndi zida zomwe zili mu zitsanzo, mutha kupanga njira yoyenera.



4. Dinani muvi pakona yakumanja kuti mupite ku gawo lotsatira la kupanga kutsatsa.

Gawo 3: Kukhazikitsa Kukonza

1. Gawo lotsatira ndikulemba kwa lembalo ndikusankha malo oyikidwa. Poyamba, lembani "mutu" ndi "minda yayikulu. Ndikulimbikitsidwa mwachidule, koma ndizosangalatsa kufotokozera za malonda anu kapena ntchito yanu. Ngati muli ndi, fotokozerani ulalo patsamba lanu.



2. "Kuyitanira kwa chochitika" ndi batani lomwe lidzaonekere kwa ogwiritsa ntchito nthawi yomweyo potsatsa. Dinani mfundo zitatu pansipa kuti mutsegule zosankha zonse.



3. Chongani zoyenera kwambiri zotsatsa zanu. Ngati mukukayika, batani la "kuwerenga" likhala labwino.



4. Dinani "Malo oyikidwa". Simungathe kukhudza gawo ili, ngati simukufuna kukhazikika pa nsanja kuti muwonetse kutsatsa.



5. Sunthani njira yolowera mu "buku" komanso mndandanda wotsika, itsani nsanjayo yomwe mumaganizira bwino. Mu zigawo zilizonse, mutha kusankha mtundu wanu wa zikwangwani.



6. Mukamaliza makonda pano, dinani "kuwona".



7. Kutsatira kuwonetsa momwe omvera angaone kutsatsa kwanu kuchokera ku zida zosiyanasiyana komanso m'malo osiyanasiyana.



8. Dinani muvi pakona yakumanja kuti mupite ku gawo lotsatira.

Gawo 4: Kusankha Omvera

1. Mwa gawo la omvera, samalani magawo onse ang'onoang'ono, chifukwa zingatengera kutsatsa. Sankhani "Pangani Omvera".



2. Choyamba, derali likuwonetsedwa. Mutha kuwonjezera maiko osiyana, mizinda kapena kontinenti yonse. Kenako, muyenera kufotokoza zaka komanso amuna kapena akazi. Chonde dziwani kuti polengeza mitundu ina ya katundu ndikofunikira kutsatira zaka zochepera m'maiko a chiwonetserochi. Mwachitsanzo, mabodza aliwonse oledzera ku Russia yoletsedwa kuwonetsa anthu ochepera zaka 21. Mutha kuphunzira zambiri za malamulo ndi zoletsa mu gawo la "Thandizo" m'manager.



3. Kenako muyenera kuwonjezera zofuna ndi mitundu yosiyanasiyana ya machitidwe omwe angakhale makasitomala. Dinani pa "kuphatikiza anthu omwe amafanana" batani. Posinthira komaliza kwa manejala wa ads, kachitidweko sikutanthauzira mzerewu mu Russian.



4. Mukusaka, tchulani magawo osiyanasiyana: zokonda, banja, chilengedwe ndi malo. Zonsezi zidzathetsa ogwiritsa ntchito okhaokha osati ogwiritsa ntchito.



5. Muthanso kucheperachepera omvera pokhazikitsa imodzi mwa magawo. Obwera kumene popanga kutsatsa ndi ochepa olembetsa amalimbikitsidwa kuti adutse chinthu ichi.

Gawo 5: Dongosolo la bajeti ndi kampeni

1. Gawo lomaliza ndi bajeti ya kampeni. Iyenera kutsimikizika pasadakhale mwa kulingalira ndi phindu. Onetsetsani kuti mwakhazikitsa malire pamapuwa kuti ngakhale mutalakwitsa popanga kukwezedwa kuti musataye ndalama.



2. Ndikwabwino kusankha ndalama za khadi yanu ya banki - idzakhala yosavuta kutsatira ndalamazo.



3. Mu "nthawi yopita", ndikofunikira kusankha gawo malinga ndi nthawi ya omvera anu. Chifukwa chake zitheka kupanga dongosolo lotsatsa.



4. "Ndondomeko" Gawo Loyamba ndi kusankha kwa nthawi yopitilira kapena yolondola yotsatsa. Pankhani yophatikiza kupitiriza kwa kukwezedwa kwa Facebook patokha, kumapenda kuti pakhale masiku omwe kuli bwino kupereka malonda anu kwa anthu. Ngati mukutchulatu kuti ndandanda yolingalira bwino, ikani chiyambi ndi kutha kwa ziwonetsero za ziwonetsero tsiku lililonse. Kenako dinani muvi pakona yakumanja.



5. Onani mosamala deta yonse, bajeti ndi mawu otsatsa. Kuyambitsa kampeni, Dinani "Ikani oda". Kukwezetsa kudzayamba pambuyo poti muchepetse Facebook. Chongani chimatha kutenga kuchokera mphindi zochepa mpaka tsiku.